|  | PR company /
              identification strategy handling | 
          
            |  | detailed annual PR plan
              handling, selection of appropriate media | 
          
            |  | selection of specific
              journalists for closer, regular co-operation | 
          
            |  | regular formation of
              printed news | 
          
            |  | regular communication
              with chosen  journalist | 
          
            |  | regular co-operation
              with ČTK | 
          
            |  | formation of PR
              articles | 
          
            |  | tailor-made
              organization of press conferences | 
          
            |  | securing of PR
              activities according to fairs, exhibitions and other company campaigns | 
          
            |  | tailor-made PR Events
              organizations | 
          
            |  | monthly monitoring of
              articles about the company / identification in | 
          
            |  | selected media and ČTK | 
          
            |  | monthly monitoring of
              articles about competitors in selected media and ČTK | 
          
            |  | monthly analysis of
              monitoring | 
          
            |  | regular reporting of PR
              activities |